Fast food consumption increased dramatically in pakistan. A feasibility study for a quickservice restaurant in chengdu, china by hui guo a research paper. The purpose of this thesis is to explore how local management affects the innovation process, within fast food restaurant chains. Original research fastfood consumption and obesity among. The results show three models of strategic sourcing strategy for affiliated hotels chefcentred sourcing, centralised sourcing and flexiblecentralised. Christopher wharton, chair cristina barroso renee hughner arizona state university may 2015. Fastfood marketing and childrens fastfood consumption core. This thesis examines hotel food supply chain management practices and hotel food supply chains. Back in the fifties, it was a treat to go out with the family and create an experience of ordering burgers and fries, spending a few dollars to treat the family, and take a ride to explore what the new items were on the menu.
Fast food is hard not to love due to families experiencing fast paced days, parents who work more than 20 hours a week, and having children with picky appetites can be rough. Performance of fast food chain restaurants in nairobi county. A study on consumer behaviour towards fast food products. Pdf in global competitive environment, to move one step forward fastfood companies turn to different methods of. It is one of the most profitable restaurant business with 220 million eur turnover, 2016. However, food oiginated in leshan has already gained a good reputation in chengdu, and leshan, as a result is considered one of the best cities to go for good food for people in chengdu. A feasibility study for a quickservice restaurant in chengdu. The management of the leading food chains to improve their. A study of supply chain management in food industry a thesis submitted for the degree of doctor of philosophy in management to jiwaji university, gwalior supervisor dr sanjeev gupta professor m. The food put on the market has to be of good quality and safe for. Based on the research framework, three types of variables have been identified in this study namely independent variable service quality, food quality and perceived value, dependent variable behavioural intentions and mediating variable customer satisfaction. Company has long lasting history, it was founded in 1953, miani dade country.
The chinese fast food industry in the context of gnp in the 1990s of the last century having an yearonyear growth of 10% had a rapid growth to up to. The findings in this study cannot be adequately generalized to other firms such as manufacturing firms and other non fast food service firms. Fastfood density and variety were regressed against fastfood consumption frequency, using a. The evolution of the fast food industry outline template for persuasive speech name. Fast food is one of the worlds fastest growing food types. I masterthesis30ects encouragingfoodwastereduction policyoptionsforthedutchcontexttoencourageretailseffortsforfoodwaste. But the surprise lies in its unique and intricate supply chain network which is managed by just five people across the whole country. Filipino food and chefs are considered one of the best in the world. The fast food industry in china started late in april 1987, the kfc fast food chain store entered beijing, and opened a prelude to the fast development of modern chinese fast food. Further, the study shows that there is a relationship between value chain analysis and performance of an organization. Few studies have estimated fastfood consumption at the.
For most american families, it can be a challenge to not consider eating fast food more than once a week. Therefore, the authors began to investigate how much power local management has over these types of new innovations. The impact of employee benefits as retention strategy in a concept dining restaurant chain in india masters in arts in human resource management by. Impact of supply chain management practices on organizational performance in food processing firms of dar es salaam, tanzania by asha a. Key value drivers for sustainable restaurant business models bachelor thesis for obtaining the degree bachelor of business administration in tourism and hospitality management submitted to miguel suarez robert suga 11002 vienna, 20 january, 2017.
The goal of this thesis work was to identify the issues a prospective franchisee has to be aware of in order to successfully manage his minichain. The mcdonald brothers opened their fast food chain in 1948 and they had several chains soon after. The impact of employee benefits as retention strategy in a. Fastfood consumption and the fastfood environment richard. Pdf assessment of service quality in the fastfood restaurant. A qualitative case study of restaurant success in auckland, new zealand beverly shihyun chen 0677123 a thesis submitted to auckland university of technology in partial fulfilment of the requirements for the degree of master in international hospitality management 2014 school of hospitality and tourism. Factors that affect fast food consumption 5 limitations that may affect the fairness of result because of the sample size which wasnt large enough, and the focus group that was all in one school, while the subject title was to investigate fast food consumption among university students. Customer research for upselling purpose in fast food chain. Social media marketing, specifically the use of facebook fan pages as online brand communities, has been widely recognized as a contemporary marketing trend in the philippines and abroad. This has hurt fastfood chains, which reap much higher margins from combo meals.
I give consent to this copy of my thesis, when deposited in the university library, being made available for. Factors influencing to preference of fast food restaurants doi. Fastfood consumption is a trend that is still rising. Local literature about fast food chains in the philippines. The purpose of the study is to determine the feasibility of opening a fast food restaurant selling toufunao in jingyang living area, wuhou district in the. Pricing strategy for products in the healthy fast food sector.
Fast foods are quick, reasonably priced, and readily available alternatives to home cooked food. Another fastfood chain has created a program that targets. Comparative study of mcdonalds and kentucky fried chicken. To get in front of this, earlier this year wendys changed its lowprice offerings to what it now calls its right price right size menu. French fries and milk for soda in happy meals, but as the leading fast food chain in the u. The findings in this study cannot be adequately generalized to other firms such as manufacturing firms and other nonfast food service firms. In the case of the kenyan good food company, it was. The impact of fast food marketing on millennials scholarworks.
To persuade fellow students in comm to avoid fast food, so that they can avoid unhealthy weight gain, save money, and start supporting local restaurants. Sonal kumar submitted to the national college of ireland, september 20. The thesis of this paper is to describe the way processes flow in the supply chain with the aim of preserving food safety and quality. Mollel a dissertation submitted on partial fulfilment of the requirements award of the degree of masters of science in procurement and supply chain management msc of mzumbe university 2015. The thesis was not submitted in the same or in a substantially similar version, not. Some of the popular fast food chains of philippines are jollibee, mcdonald, kfc, chowking, etc. Get the knowledge you need in order to pass your classes and more. Fastfood marketing to children is considered a contributor to childhood obesity.
Fast food has made its way into american families since the 1950s. Come browse our large digital warehouse of free sample essays. People are not just eating out on special occasions or weekends anymore. The purpose of this study is to enhance an understanding of service quality in fastfood restaurants by developing a conceptual framework and measurement scale. The findings of this study help fastfood restaurants formulate and implement effective marketing. Key value drivers for sustainable restaurant business models. Identifying and overcoming issues in the supply chain by gina lacagnina a thesis presented in partial fulfillment of the requirements for the degree master of science approved march 2015 by the graduate supervisory committee. Over the past decades, the consumption of fast foods has increased worldwide 1, 2. Usa, canada, britain, australia, japan, sweden etc. Fast food workers deserve an increase in pay because the current minimum wage is not a livable wage, and a higher minimum wage will improve the overall economy and reduce reliance on public programs.
To persuade fellow students in comm to avoid fastfood, so that they can avoid unhealthy weight gain, save money, and start supporting local restaurants. Multinational fast food chains global think, local act strategy. Few studies have estimated fast food consumption at the. Fast food nowadays is considered a normal eating venture.
Founded in 1968, maxs hamburgers is the local nationwide popular familyowned fast food chain with 120 restaurants and 5,400 employees worldwide. Pdf the purpose of this study is to enhance an understanding of service quality in fastfood restaurants by. Fast food research paper topics for fast food lovers and haters fast food is firmly established in our lives, and not everyone can resist the temptation to taste it. Restaurant supply chain food supply chains specific to restaurants. If you think that fast food is a recent invention, you are very much mistaken. We all know the importance of healthy eating and how it can affect our health. The purpose of this paper is to analyze the fast food market and customer attitudes in pakistan, and outlined successful and smart strategies of the fast food companies in their attempt to penetrate the pakistani market. Exploring fast food consumption behaviours and social influence. When they purchase fast food, theyre increasingly selecting from the dollar menu. The number of fast food restaurants and chain is increasing because people around the world like to eat junk food. In todays world, fast food is something that almost everyone, right from kids to the oldies, loves, and talks about fast food, and the mention of a pizza is almost inevitable. It is not uncommon to find fast food located within airports, schools, and in other unexpected venues, which suggests that the convenience of location is a critical factor halo, 2010. For lunchdinner options, national chain fast food stores were more likely than other fast food stores to offer healthy options.
Despite toufunaos popularity in leshan, it hasnt found its presence in chengdu, yet. Fast food marketing is an effective tool used by businesses to build food brand recognition. Millennials seek food brands that have sustainably sourced ingredients that yield a positive. A case study of contract a manufacturer ulla lehtinen and margit torkko the paper discusses how the lean concept could be applied to a foodmanufacturing company. The fast food industry has grown tremendously through the years. The paper first presents the lean concept and valuestream mapping tools. Consumers perception of the service quality of fastfood outlets in. Pricing strategy for products in the healthy fast food. A thesis submitted in partial fulfillment of the requirements for the degree of. Fast food have been defined by bender and bender 1995. Fast food consumption is a trend that is still rising. The goal of this thesis work was to identify the issues a prospective franchisee has to be aware of in order to successfully manage his mini chain. As these restaurants represent the majority of national fast food chains, they.
Fast food is one way which can affect our health in a bad way. Through a facebook fan page, brands can develop and maintain. Causes and effects of fast food eman alsaad abstract. The evolution of the fast food industry thesis statement. A feasibility study for a quickservice restaurant in. Time consuming will be minimized because they know where to purchase and what food chain is recognized and addressed to give them importance. The evolution of the fastfood industry thesis statement. Recent studies have shown that the trend of fastfood consumption among iranians as well as the number of fastfood restaurants in iran are considerably increasing 1, 2, which is an important health concern among the iranian population, particularly in the urban areas. Challenges and opportunities of multiunit franchising in.
Unpublished masters thesis, sakarya universitesi sbe. Healthy options for lunch entrees were available at 67. Factors influencing to preference of fast food restaurants. I also give permission for the digital version of my thesis to be made available on. It means that all the time they mostly eat fast foods. Obesity fast food restaurants are a major contributor to the deterioration of health in america. Food chain is owned and operated, or franchised by international chains, ranges from fast food and family style dining to coffee bars and pizza places and thus can be found in all of the categories of commercial food service establishments. Mcdonalds is the largest fast food chain in the world and started it all before any other quick service restaurant. Food industry research paper research paper example.
Value chain analysis and performance of the kenyan good food. A case study of contract a manufacturer ulla lehtinen and margit torkko the paper discusses how the lean concept could be applied to a food manufacturing company. Company was chosen as a case to conduct and introduce general fast food chains background in this thesis. The fast food industry in china started late in april 1987, the kfc fastfood chain store entered beijing, and opened a prelude to the fast development of modern chinese fast food. The problem introduction in this modern era where the flows of customers are increasing towards fast food restaurants, it is more challenging to offer good customers service it is also imperative that you maintain a high degree of consistency in your offerings, which prevents you. Therefore, there is need to establish how supply chain integration influences the performance of other firms. Fast food restaurants, although not the sole cause of the obesity crisis in the u. Eat healthy and live healthy is one of the essential requirements for long life. Service quality assessment of a chain steakhouse in taiwan.
Dramatic changes in food consumption, and profound public concern about health and obesity elucidated that there is a certain considerable. The purpose of this study is to enhance an understanding of service quality in fast food restaurants by developing a conceptual framework and measurement scale. In fact, there are many reasons that have been shown why people continuing eating fast food while they knew about its negative effects on their health and family because of eating fast food. While it is clear that fast food is often unhealthy, it is not obvious a priori that changes in the availability of fast food should be expected to have an impact on health. Although food prepared and served at the restaurants may look clean and taste delicious, it may have been contaminated by biological, chemical or physical hazards during the. Factors affecting popularity on the marketing aspects of leading food chains in marikina city chapter i the problem and its background this chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for. Pricing strategy for products in the healthy fast food sector in stockholm tim hermann approved 2015 05 26 examiner kristina nystrom supervisor terrence brown commissioner contact person abstract the demand of fast food is increasing in current food market worldwide. Fast food has made its way into american families since.
The study is informed by qualitative data from 20 hotels of different characteristics. Pdf multinational fast food chains global think, local act. Key value drivers for sustainable restaurant business models bachelor thesis for obtaining the degree. Fast food has made its way into american families since the. Assessment of service quality in the fastfood restaurant. Value chain analysis and performance of the kenyan good. College of excellence gwalior research scholar brigadier j matta retd 2014 research centre. The industry the fast food industry came about quite some time ago in the 1900s.